Link popularity is a measure of the number of external sites that point or link (with a text link) to your site. It is used as part of an algorithm to determine where your site will come up when a search is requested i.e. Search Engine Ranking. The higher your search engine ranking the more traffic you will receive.

Text Link advertising is quickly becoming the new popular form of advertising. Generally it will have "anchor-text" which includes a keyword or phrase that pertains to what you offer on your website.

Another part of the algorithm to determine search engine ranking is link relevance. One might think that if the search engines just look at how many sites link to yours, all you have to do is create a huge amount of junk sites that link to you. It's not that simple. Each site has its own "page rank" or "importance". The old adage "the more sites that point to your site the better" is not as accurate as it used to be.

The quality of the site that links to yours is very important. A page that has a huge ranking will increase your popularity more than page that has none. Hence a new philosophy has been adopted: "The higher the quality of the link, the higher quality of my site".

At VHS, we pride ourselves on maintaining a directory of quality links that will help you gain page rank and search engine rank and you don't have to spend hundreds of hours trading links with other webmasters.

Linking has become more and more important. That's why we are here to help you. The more quality links you have the more popular your site will be. The more popular your site is the more traffic you will receive. And that's what its all about!

Email or call our Link Management team on 0117 9500202 to discuss your requirements